The Champions League Twenty20 is scheduled to take place from 3 -10 December and the inaugural match will be played in Mumbai.
ESS Asia MD Manu Sawhney said, “Champions League Twenty20 is a platform where the best of the world come and play. It is premium, aspirational and the highest honor the game has to offer. In our mind, it is to cricket what AR Rahman is to music.
The official anthem will reverberate not just in India but will transcend all language barriers across the global cricket fraternity.”
Meanwhile, IPL chairman Lalit Modi said the five-year deal with Pepsi as the ‘pouring rights partner’ had been mutually terminated. “It would be wrong to say that PepsiCo broke the deal because the Rs 500 million sponsorship deal was called off mutually by both the parties. In the first season of IPL, we had faced some problems during the matches. For example, there was a shortage on soft drinks and people were not allowed to carry water bottles inside the stadium,” Modi added while addressing the press.
He also said: What Twenty20 is to cricket, Rahman is to music” in his statement. “Rahman’s anthem will rise above the language barriers and reach across the global cricket fraternity,” he added.
The final match of the Champions Twenty20 will be played on 10 December in Mumbai. The inaugural edition will offer teams $6 million as prize money. The prize will be shared between the teams and their players.