Remix in your own style : Rahman’s Ada

29 04 2008

Nokia has joined hands with AR Rahman and Big Music to give young Indians a chance to remix two leading tracks from A R Rahman’s forthcoming film – Ada…a way of life. This is the first time ever that the beacon of Indian music is allowing listeners to remix his compositions.

Ada is directed by Tanvir Ahmad and produced by Kazaan Ahmad. It stars debutant Ayaan Ahmad, Ayesha Jhulka, Nauheed Cyrusi, Rahul Roy and Milind Gunaji. As a part of this initiative, Nokia and Big Music will run a month-long contest where participants can remix the two Ada soundtracks namely Gulfisha and Gum Sum on Nokia’s newly launched Nokia XpressMusic mixer application. The Nokia XpressMusic mixer application is an online music mixer available on http://www.nokia.co.in/XpressMusic that has pre-loaded Ada tunes.

The winner, chosen by AR Rahman, will get an opportunity to spend one day with the music legend and compose the remix Ada soundtrack with him at his studio.

Elaborating on the concept, Rahman said, “India is full of talented young people and this contest is my way of unleashing their creativity. Nokia and Big Music have come up with a very interesting concept and I am looking forward to see how the listeners interpret my music and give it a new form.”

Sharing the details of Nokia’s first-of-its kind initiative Nokia India head of GTM, program portfolio and categories Raghuvesh Sarup said, “We share a very special and long-term association with Mr Rahman and we treasure this relationship. We are very grateful to him for agreeing to this initiative and giving youngsters an opportunity to express themselves through music… Nokia’s strategy is aimed at developing the market for mobile music and enriching consumer experience by associating with leading players like Big Music”.

Big Music & Home Entertainment CEO Kulmeet Makkar, adds, “BIG Music is delighted to be associated with ADA – A R Rahman’s signature works. We are committed to quality content and new talent development. Our association with Nokia is another step forward in our belief for music for everyone.”

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3 responses

19 05 2008
kumar

hi farzad ,
i have remixed two songs in two versions for the remixrahmansada contest.
please visit my blog com and share your views.
kumar.

26 11 2008
Irfan

Hi all,

I am a fan of ar rehman and to add on it an Indian living abroad. I made this self produced mix and when i sent it they said its just for Indian’s. I guess being an NRI cuts u from being an Indian?

Irfan Shaikh

23 02 2009
Thangarajan.R

Shri. A.R.Rahman Avl.

We are very delighted and very happy and also our Heartiest Congradulation’s and Ashirvadh to you and your company’sas well, for being selected this year “Prestigious” – “Oscar Award” for music. It is Miracle and Gem of Indian Film World espicialy of music, it is Honorour of music being reconganse whole world and you will be the leader to flying our flog at universal world today.

We are all pray almighty Lord Sri Nataraja Raja (Shiva) at Chidambaram for your’s Good Health, Cheerness, all success to coming days as well.

Warm Regards,

Yours,
R.Thangaraja Deekshithar
R.Kalidasa Deekshithar
R.Bavaboothi Deekshithar
T.Sri Harshan
T.Bharavi & Family and Frinds.

From:
‘Pratibha’
136/55 – East Car Street
Chidambaram – 608001
Tamil Nadu – India
Mobile: 9442391219

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